1. Use a Thin, Cool-Toned Pencil for Hair-Like Strokes
Skip warm brown or red-toned pencils — they look artificial on mature brows. Instead, use a micro-tip pencil in a cool taupe or ash tone to mimic natural hair texture.

2. Start at the Arch — Not the Front
Most of us start too far in, which can create harshness. Begin at the arch and lightly flick outward, then use what’s left on the pencil to softly fill the front. This looks softer and more natural.

3. Brush Up with a Tinted Gel (Not Just Clear)
Tinted brow gels add volume and depth by coating even the invisible baby hairs. Look for fiber formulas if you want a little boost without a drawn-on effect.

4. Highlight Just Under the Brow for Instant Lift
Use a matte or satin highlighter just beneath the arch — it gives the illusion of a lifted brow, even if the tail is thinning.

5. Don’t Try to “Rebuild” the 90s — Work With What You Have
The best brows over 40 look soft, balanced, and imperfectly full. Instead of drawing a new shape, enhance your natural structure — even sparse brows can be beautiful with the right touch.

💬 A lifted, fuller brow can change your whole face — but it should still feel like you’re looking at you.